Palm Beach, Aruba, April 20, 2026 – Radisson Blu Aruba proudly marked its fifth anniversary on April 2nd, celebrating a journey that began during one of the most challenging moments for global travel and has since grown into a recognized hotel on the island, led by a local team.
“This was an unfinished condo building on Palm Beach that we took over and turned into a fully operational hotel. Without direct beach access, we knew we had to be creative and focus on what really matters, delivering genuine service and creating experiences that feel authentic to Aruba. From day one, it’s been about doing things our way,” says Luigi Wix, General Manager.
Today, Radisson Blu Aruba is led by a fully local leadership team and has built a reputation not only for its product, but for its people, establishing itself as a preferred employer on the island, with pay that stands out in the market.
A Signature Celebration at Blu Tap Cider
The main anniversary event took place at Blu Tap Cider, the Caribbean’s first cider bar and one of the resort’s newest concepts.
The celebration welcomed clients and partners for an evening of cider tastings, curated canapés, seafood station, Veuve Clicquot served throughout the evening, and a live Jamón Ibérico carving experience by Don Esteban Gourmet, the hotel’s Spanish tapas concept.
An In-House Toast to Guests
On April 1st, the hotel hosted a rooftop anniversary toast for in-house guests, featuring Veuve Clicquot, curated canapés, and live steelpan music.
“5 Years, 5 Stories” Campaign
The anniversary also included the “5 Years, 5 Stories” campaign, highlighting key moments from the hotel’s journey. As part of the campaign, five winners received a three-night stay for $5, symbolizing the five-year milestone.
Looking Ahead
Five years in, Radisson Blu Aruba remains committed to its people, its local roots, and doing things differently.
“As we look ahead, our focus remains clear. We will continue to invest in our people, strengthen a team built on local talent, and maintain our position as one of the best-paying hotels on the island. It’s about continuing to do things our way. That same focus will shape the experience we create for our guests, keeping it genuine, social, and connected to the island,” says Shareska Gutierrez, Director of Commercial Strategy.
The hotel will continue to evolve, with new ideas and concepts on the way, in a way that respects how locals live and enjoy Aruba.
For more information or to make a reservation at this award-winning hotel, visit www.bluaruba.com or https://www.choicehotels.com/AW007.
