JOIA Aruba by Iberostar continues to take important steps toward protecting the environment by introducing new technology in its kitchens to help reduce food waste and improve waste management practices at the hotel. Since April 2026, the hotel has been using an Ai food waste monitoring system that helps kitchen teams better understand how much food is being wasted and how it can be reduced.
The system works by tracking leftover food in the kitchens and providing information that helps chefs and staff make smarter decisions when preparing meals. By understanding what food is being thrown away most often, the hotel can improve planning, and as a result, identify waste reduction measures, to operate in a more responsible way.
Recently, Iberostar Hotels & Resorts invited members of the local press to the JOIA Aruba for a special presentation and demonstration of how the system works in daily operations. During the visit, attendees had the opportunity to learn more about the company’s sustainability efforts and its long-term goal to eliminate waste to landfill, through various actions led by its 3R team (Reduce Reuse Recycle) who work across all areas of operations to measure, sort and develop ways to rethink its approach to waste.
These efforts are part of Iberostar’s larger commitment to sustainability through its Iberostar Wave of Change movement, which includes a focus on circular economy initiatives including avoiding waste to landfill, reducing waste through efficient consumption, and reusing resources whenever possible. In 2025 the company has already reduced waste to landfill by 80% (against its 2021 baseline) and is working across different destinations to find different solutions locally.
Iberostar Hotels & Resorts believes that even small daily actions can create meaningful change over time. By improving food management and reducing waste, the hotel aims to contribute towards a model of positive tourism in Aruba.
“At Iberostar, we are working to continuously lower our impact in our everyday operations,” said Arnaud Le Lanchon, General Manager of Iberostar Aruba. “We are proud to introduce solutions that help us reduce waste, improve efficiency, and continue caring for the beautiful island of Aruba.”
Iberostar Hotels & Resorts continues to work alongside employees, guests, partners, and the local community to promote responsible tourism and create a positive impact for future generations.
