(Oranjestad)—Last Friday, the Talk of the Town family opened their revitalized hotel rebranded as Voco with a particular focus on attracting high-valued visitors with a new and sustainable strategy.
CEO of Aruba Tourism Authority (ATA), Ronella Croes, called this transition an important step for the island. A key aspect lies in its partnership with ASG, a multinational parent company that manages hotels around the world. A partnership with an international hotel giant will give Voco the additional support it deserves in international sales, marketing and their platform in infrastructure.
‘Voco’, which means ‘to invite’ and ‘call together’ in Latin, represents the hotel charming and inviting nature. Voco’s unique character and style sets it apart from other hotels, offering visitors a laid-back and approachable environment combined with premium style of hospitality so you can create long-lasting moments that’ll be remembered for a lifetime. All this while maintaining committed to be a sustainable vacation destination, with plant-based amenities, energy-efficient fixtures and pillows and duvets made from 100% recycled materials.
Its success is praised globally. Voco is proud to be the winner of the World Travel Awards for Europe’s Leading Premium Hotel Brand, Middle East’s Leading Premium Hotel Brand, and Worlds Leading Premium Hotel Brand 2025 for five consecutive years.
For Aruba, the Voco hotel will surely add to the warm hospitality of the island, where our lovely visitors can feel more at home. A warm congratulations goes to the Talk of the Town Family for this new endeavor!
