Top Regional Distributor of Wines and Spirits in the Atlantic Basin
Expands into Fast-Growing CBD and Wellness Products
The top names in cannabidiol (CBD) and wellness, including cbdMD, Marley™ CBD, and Secret Nature, will now be available for the first time in Aruba, and throughout other Caribbean and Central American markets thanks to WB Canna Co. & Wellness, one of the first new companies in the region focused on distribution of top-quality CBD and wellness products.
WB Canna Co. & Wellness is a wholly owned subsidiary of WEBB Banks, the leading premium wine and spirits distributor in the Caribbean and Central America, and travel retail in the Americas. The company launches with a comprehensive and diverse portfolio of leading cannabis and wellness brands, including:
- cbdMD, the largest CBD and wellness company in the industry, with a varied portfolio of CBD oil tinctures, gummies, sleep aids, and other products available in more than 30 countries across the globe. Publicly traded cbdMD also sponsors and supports numerous influencers and athletes who use and endorse their products, including pro golfer Bubba Watson, MMA fighter Daniel Cormier, top fuel drag racer Leah Pruett, and the NOBULL CrossFit Games.
- Docklight Brands brings Bob Marley’s belief in the positive potential of the herb to consumers worldwide through their Marley CBD portfolio, including infused teas, wellness shots, chocolates, and skincare products crafted with intention and respect. Additional brands in their portfolio include The Goodship® CBD confections, and Rommie’s™ Bloody Mary Jane – bloody Mary mix infused with CBD.
- Secret Nature, award-winning crafted premium organic CBD flowers, vapes, pre-rolls, and Rare Earth Medicine (REM) sleep capsules. Founded in 2017, Secret Nature products are all-natural lab-tested small batch CBD flowers and extracts.
Additional high-profile brands will be announced soon.
“Looking at the rapid growth of CBD and wellness brands, I’ve never before seen that level of consumer enthusiasm for new brands and categories. This is a big industry that will only continue to evolve, and we have the experience, market knowledge, and relationships to bring these products to market – not to mention, we’re launching with truly fantastic brands,” says Andy Consuegra, CEO of Miami-based WEBB Banks and WB Canna Co. & Wellness. “We understand the importance of brand and category training and activations, and we know how to navigate complex compliance regulations in a constantly changing environment, so this expansion of our product portfolio was the ideal place for us to grow our business.”
According to estimates from New Frontier Data, the quickly expanding CBD industry is expected to reach $1.3 billion in sales next year, up from $390 million in 2018. Estimates from BDS Analytics and Arcview suggest that CBD sales will reach more than $20 billion by 2024.
Warehousing out of Miami, the new WB Canna Co. & Wellness division will launch its CBD portfolio in Puerto Rico, the U.S. Virgin Islands, Aruba, Jamaica, and Bermuda, as permitted by local law. Its broader wellness portfolio, which excludes CBD products, will launch in all Caribbean, Central American, and duty free markets. By the end of 2021, the company expects to open distribution of CBD products in all regulated markets in the region and travel retail.
WB Canna Co. & Wellness is led by Phillip Jarrell who has been with WEBB Banks for 10 years, and includes a team of dedicated sales managers with deep insight into the cannabis and wellness industries. Like parent company WEBB Banks, WB Canna Co. & Wellness employs staff on-the-ground in the territories they serve who have existing knowledge of the category and brands, as well as regional laws and regulations. This extensive local experience gives brands under the WB Canna Co. & Wellness portfolio confidence to enter these new markets and the opportunity to expand as more countries legalize use of these products.
“There’s enormous opportunity for CBD and wellness products in our markets, especially as travel and tourism continues to come back,” adds Jarrell. “We’ve assembled a powerful portfolio of recognized brands that meet many different consumer needs, from mood modulation to sleep, and relaxation to refreshment. With these brands, coupled with new products to come, we expect our CBD and wellness business will double within a year.”