Aruba Hotel and Tourism Association (AHATA): Recovery is far from sight

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The Aruba Hotel & Tourism Association (AHATA) has published the latest hotel performance data showing very little recovery in the first month of tourism’s reopening.


July 2020


Occupancy: The occupancy rate is 91.5% lower than last year, at 7.5% for the month.


ADR: The average daily rate (for occupied rooms) is about the same as last year, at $246.35.


RevPAR: The revenue per available room dropped by 91.5% to $18.60.


2020 Average


Occupancy: The year-to-date average occupancy is 64% lower than last year, at a 31.3% rate.


ADR: the average daily rate (for occupied rooms) for the first 7 months increased by 20% to reach $353.80.


RevPAR: The year-to-date revenue per available room, tourism’s primary indicator, dropped by 56.2% to $110.59.


Meanwhile, hotels have experienced an increase in cancellations this week as a result of the new COVID19 outbreak on our island. Every indication is that the road to recovery is very long. Meanwhile, Aruba’s businesses cannot survive without fiscal relief and labor law reform to save as many jobs as possible.


The AHATA data is based on 19 of its hotel members: Amsterdam Manor Beach Resort, Barceló Aruba, Boardwalk Boutique Hotel, Brickell Bay Beach Club, Bucuti & Tara Beach Resort, Courtyard by Marriott, Divi & Tamarijn All-Inclusive, Eagle Aruba Resort, Holiday Inn Resort Aruba, Hyatt Regency Aruba, Hyatt Place Aruba Airport, Manchebo Beach Resort, Marriott Aruba & Stellaris Casino, Paradera Park, Renaissance Aruba Resort, The Ritz-Carlton Aruba, RIU Palace Aruba, RIU Palace Antillas y Talk of the Town Hotel.