Aruba becomes top winner of the ‘European Search Awards 2021’

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The European Search Awards annually grants and celebrates the best companies and those working in the Pay Per Click (PPC) sector, Search Engine Optimization (SEO) and Content Marketing thru an ample variety of business sectors which inspires innovation, creativity and connections thru digital platforms.

Since March 2021, the Aruba Tourism Authority and partner digital agency DEPT, received a notification which stated that Aruba has been nominated for the award of ‘Best Use of Search – Travel/Leisure (SEO)’ with the program “Organic Search Strategy during COVID-19 Pandemic”. On May 27, 2021 during the virtual ceremony A.T.A received the great news of Aruba & DEPT being the top winner of this award.

Our destination was nominated and competed against 3 other nominees; Etihad Airways (United Arab Emirates Airline), Aer Lingus (Ireland Airline) and Barceló Hotels. Search Engine Optimization is a process that helps improving the quality and quantity of traffic generated on websites and gathers its information from a system that detects how information is being searched online. Aruba’s strategy for the SEO process during the pandemic was an effort between the Aruba tourism office and different partners.

Jaap Ellis, A.T.A. Sales and Marketing Manager for the European market says; ”It feels great to be granted such an award. There is a great competition worldwide on the digital landscape of other destinations, airlines and hotel chains. They all have the same goal, being in constant contact with their clients. For A.T.A this is interacting with frequent visitors of Aruba or travelers who plan to visit Aruba in the future. This is why it’s extremely important to develop and maintain a strategic plan. The plan was formulated and activated by a team of professionals of the Aruba Tourism Authority in Aruba and Europe. This was jointly done with DEPT Digital Agency who is the partner of Search Engine Optimization (SEO), since the beginning of the Covid pandemic. The tourism office in Europe operated 5 sites online of in 5 different languages and they will continue with the strategic plan of informing and attracting travelers who are in search of their next vacation destination.”

Congratulations and Thank you to each and every one who contributed to this achievement.