AHATA launches the second series of its awareness campaign “I am Tourism”

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Starting January 6, 2023, the Aruba Hotel & Tourism Association AHATA is launching the second series of their I am Tourism campaign

The goal is to raise awareness among the community of the multiple opportunities available within the tourism sector. It also shows the pride and passion of those working in this industry.

On January 4, 2023, the Minister of Tourism Dangui Oduber met with AHATA CEO Tisa La Sorte to discuss the second awareness campaign series.

They looked back at tourism in 2022 and discussed the projects in 2023, including the biggest challenge for 2023.

Series 2 consists of 9 awareness videos of young professionals working in hospitality, where they describe the importance of their job. AHATA considers these persons as ambassadors of our tourism industry, the pillar of our economy. These videos show the diversity of the jobs and individuals in the sector and how the passion and dedication of each employee represent Aruba’s tourism product which is well-established worldwide. The community can be very proud of the thousands of people that cater to our visitors. That is why they choose the name “I am Tourism”.

On Friday, January 6, 2023, they will introduce the ambassadors daily on AHATA’s social media platforms. With this campaign, the AHATA hopes to educate the community more about the tourism industry and hopefully inspire more people to pursue a career in the tourism sector, which the Government fully supports.

The Minister thanks Mrs. La Sorte for the encounter and invites the community to watch these videos.